Making Sense of the Numbers:How Our Game-Changing Platform is Revolutionizing the Market Research Industry
Game-Changing platform that transformed market research from a daunting task to an intuitive and insightful process.
Our clients were able to make informed decisions quickly and confidently, using the insights we provided. From information overload to insight, our platform had streamlined market research tasks and created a better user experience for everyone involved.
| Company | Role | Industry |
| Markelytics | Design Consultant User Research UX Design Visual | Martech Platform |
| The Challenge | Our client, a market research agency, faced a major challenge. They had a large data set with complex combinations and options that needed to be displayed in a way that was easily understandable for users. However, their existing platform was not meeting the needs of their users. Users were struggling to make sense of the data, make informed decisions quickly, and completing even the most basic tasks required too many clicks. |
| The Outcome | To overcome this challenge, they partnered with our agency to create a new platform that would revolutionize the market research industry. Our design approach focused on three key areas: visualization, interactivity, and simplicity. We created visualizations and interactive elements to display data sets in a way that was easy to understand. We added tools to enable users to filter and sort data, compare and contrast different options, and make decisions quickly. And we streamlined the platform to reduce the number of clicks required to complete tasks. |
| Impact | Our client, a market research agency, faced a major challenge. They had a large data set with complex combinations and options that needed to be displayed in a way that was easily understandable for users. However, their existing platform was not meeting the needs of their users. Users were struggling to make sense of the data, make informed decisions quickly, and complete even the most basic tasks that required too many clicks. |
How it all started
Market research agencies rely on data to provide insights and inform decisions. However, the data sets used in market research can be complex, with numerous options and combinations that must be displayed in a way that is easily understandable for users. Additionally, users need to be able to make decisions quickly and with confidence, while also completing frequent tasks with minimal clicks.
Recognizing these challenges, a market research agency set out to improvise the platform that would display complex data sets in a sensible way, simplify the decision-making process, and reduce the number of clicks required to complete frequent tasks. The agency worked with our designers to create a streamlined platform that would meet these goals.
The new platform displays data sets in a way that is easily understandable for users, using a combination of visualizations, interactive elements, and clear labeling. Users can quickly identify relevant information and make informed decisions based on the data presented.
To further simplify the decision-making process, the platform includes tools that enable users to filter and sort data, as well as compare and contrast different options. These tools are designed to be intuitive and easy to use, reducing the time and effort required to make informed decisions.
Finally, the platform streamlines the most frequent tasks, reducing the number of clicks required to complete them. This not only saves time, but also reduces the potential for errors and increases user satisfaction.
Since its launch, the new platform has had a significant impact on the efficiency and effectiveness of the market research agency. Users are able to make decisions more quickly and with greater confidence, while completing frequent tasks with fewer clicks. This has resulted in improved decision-making, enhanced user satisfaction, and increased efficiency for the agency and its clients.
Overall, the platform demonstrates the value of creating a streamlined and intuitive user experience, even when dealing with complex data sets. By focusing on user needs and simplifying the decision-making process, the market research agency was able to create a platform that delivers real value to its clients.
Final Outcome
